![]() Many magazines have shot Kardashian over the years. Thanks to the creative team, led by Drew Elliott and Mickey Boardman, Kardashian and Goude came on board, game to take on the hyperbolic mandate “#BreakTheInternet”. We began with the idea of creating a conceptual art project for our art issue. It’s more art than science, and there is no recipe. ![]() The thing about popular culture – or “virality” – is that it cannot be fully predicted or manufactured. ![]() But did we expect it to go global, to become a major story for two weeks running? Or for it to lead a Saturday Night Live segment and become an ongoing discussion on late-night talkshows? Or that, taking up our challenge to #BreakTheInternet, versions of Kim’s behind would turn up on a piñata, a Thanksgiving turkey or Ellen DeGeneres and Portia de Rossi’s Christmas card? Never.
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