This critique will focus on the design on the right since this is the one the client chose. So, Ill ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. I always appreciate the readers thoughts as well. The following critique is based on one designers opinion and experience. A lot of the masonry logos I've seen all have some sort of brick and a trowel which I wanted to steer away from. I chose different size blocks and colors to help represent how stone structures can look, and to also separate it from other logos. For the 2nd logo I went with a really smooth font to try and keep that fancy feel but also make it more readable. The left logo was the first submission which they really liked, but the company had printed brochures and believed it would be too hard to read so they asked for a second version, which is the right logo. The client came to me looking for a website, and also mentioned they needed a logo so I thought I would give it a shot. .The company specializes in stone and brick work. He had this to say about the design, This is the first logo design I have ever really been involved with. Erik, of Quick Productions, submitted this logo he did for his client, European Masonry.
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